Beyond the Brand
Renowned designer and tailor Renee Bassetti invented the original shirt concept in 1989. Renee had a singular obsession—to create the finest shirt for women ever made. Initially, her designs were available exclusively as part of a bespoke experience. As word spread, her shirts were quickly favored by women of prominence the world over. This inspired her daughter, Sarah Alexandra McKinney, to extend this luxury experience to a wider audience. She launched Sarah Alexandra to serve a new generation of women with exceptional taste who appreciate timeless style and demand extraordinary quality.