About the Brand


FRAME is an American fashion brand founded by Jens Grede and Erik Torstensson, renowned for its collections in denim, cotton, leather, and cashmere. Since the brand’s inception in 2012 in Los Angeles, CA, FRAME has evolved from making hand-crafted denim to offering ready-to-wear staples in the finest natural materials.

Think Green and

Love What You Wear

FRAME is committed to sustainable and fair manufacturing practices.

Today, FRAME is sold through its own retail stores and frame-store.com, as well as leading luxury department stores and boutiques across the world.